Useful Marketing knowledge for designers

Design is part of marketing communication; it conveys the product’s value, evokes emotions, and demonstrates functionality. Therefore, the understanding of marketing mechanisms will provide a designer with more opportunities to develop a compelling product and establish a constructive dialogue with the customer.

Five tips for effective designer-client communication

Design professions are very flexible, and aimed at independent work, which means running your own business. Therefore, a designer who wants to correspond to the market requirements should be well-oriented in related areas and business processes, particularly in communication with the client. Several essential tips can make the designer’s communication with the client more efficient and transparent.